Key Insights as of Jun 2025
Market Demographics
Population size
557,000 people
Population growth rate
1.8 %
Age distribution
20-34: 30%, 35-54: 35%, 55+: 20%, 0-19: 15% %
Household size
3.2 people
Household composition
Families: 60%, Singles: 25%, Elderly: 15% %
Education levels
High school: 40%, University: 25%, Other: 35% %
Economic Indicators
Median household income
15,000 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Tourism, Agriculture, Education
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
10,000 USD
Spending behavior by category
Apparel: 20%, Dining: 30%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 30%, Specialty: 30% %
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
1,500 USD/sqft
Zoning laws
Retail-friendly
Business permits
Moderate
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate
Public transport accessibility
80 %
Commute times
20 minutes
Work patterns
9-5 dominant
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 70%, Online: 30% %
Brand affinity
Value brands: 60%, Luxury: 10% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Cafes, Historical sites
Crime Rates & Safety
Crime statistics
Low
Shoplifting rates
0.5 incidents/1,000 people
Public safety measures
Adequate
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
1,000,000 visitors/year
Major local events
Troy Festival
Seasonal attractions
Summer peak
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
1,000,000 sqft
Retail space per capita
1.8 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30%, BIM: 25%, Carrefour: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
17 Burda Mall
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion: 50%, Electronics: 30% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
700,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Tourism