Key Insights as of Jun 2025
Market Demographics
Population size
750,000 people
Population growth rate
1.8 %
Age distribution
35, 25, 20, 15, 5 %
Household size
5.2 people
Household composition
70, 20, 10 %
Education levels
30, 40, 20, 10 %
Economic Indicators
Median household income
12,000 USD
Employment rate
60 %
Job growth
1.5 %
Dominant industries
Retail, Construction, Education
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,800 USD
Disposable income
9,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Grocery, Apparel, Electronics
Number of competitors
50 count
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
1,200 USD/sqft
Zoning laws
Commercial, Mixed-use
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Medium
Vehicle traffic
High
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9-5, Flexible
Psychographics & Consumer Lifestyle
Shopping preferences
Value, Convenience
Brand affinity
Local, International
Consumer loyalty
Moderate
Entertainment and leisure trends
Cafes, Cinemas
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
5 %
Public safety measures
Police, CCTV
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
100,000 visitors/year
Major local events
Cultural Festivals
Seasonal attractions
Spring, Fall
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
2,000,000 sqft
Retail space per capita
2.7 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
2 count
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 30 %
Grocery market share - Retailer 2
Local Co-op, 25 %
Grocery market share - Retailer 3
Metro, 20 %
Consumer spending patterns
Essentials, Discretionary
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, Variety
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
3 count
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury, Specialty
Trade area population
1,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,500 spaces
Surrounding land use & future developments
Commercial, Residential